Festivals are a time for cheer, of colour and lights, to celebrate, and prayer, meeting friends, visiting relatives, exchange of pleasantries and good tidings. Festivals are also occasions for gifts – shop to own, to give and receive, and feasting (from its Latin origin festum); of late, holiday travel.
In India, we celebrate national festivals as a mark of respect to the nation, its leaders, notable personalities and religious festivals that mark a certain event in history, astronomy, mythology according to diverse local beliefs across the country.
In all these festivities, one common aspect is iconography – illustrations with respect to the event, commemorating or depicting an idol, a person, a symbol, as aids to draw attention, and related rhythmic chants, melodious songs, in their glory – some festivities more elaborate than the rest.
Gradually, over time, grandness has pervaded celebrations sidelining the very purpose of the festival itself, which seemingly enhances self-worth of the participants in the effortful game of one-upmanship.
Hundred thousand crores worth business is estimated during the 65+ festivals, both small and large, celebrated in India, while just three festive months, September, October and November together accounted for 75% of that figure during 2016-17. Of course this translated into employment opportunities for close to 5 lakh people across the country. Many companies in the FMCG, Auto and retail companies, online and walk-in, rustle upto 50% of their yearly sales in one quarter. Holiday travel, tourism and related businesses worth ~15 lakh crore is another bonus to the Indian economy!
The effect of excesses on the environment is evident – gypsum from idols choking water-bodies, waste of all forms (plastic–decorations, packaging, wraps, single use cutlery, water-bottles and animal remains and biowaste, waste oil, leftovers, paper and plastic cups, waste from electrical, plumbing, temporary structures, even billions of staples and the like) which hardly get segregated and hence not recycled along with other unrecyclable items, blocking storm-water-drains and dumped in landfills for posterity. Disposables in tourism similarly takes a toll on the exotic destinations, leading to our hills and seas, plains and forests ridden with plastic and various types of throwaways.
An eye on the environment, and eco-friendly festivities can enrich the celebrations multifold, sustainably, for years to come. Avoiding use of plastic in decorations in favour of natural and innovative ideas, resisting colourfully chemical painted idols made of plaster-of-paris / gypsum – for idols of clay and biodegradable materials, buying flowers, fruits, clothes, and all materials that are locally made/available, limiting consumption to the essentials (which is not only good for personal health+fortune but also the environment), conserving natural resources like fossil fuels, are just some of the individual sustainable initiatives causing least trouble to environment around us.
Let’s start from ensuring that our immediate neighbourhood is inclined to preserve nature in the way it is, and wherever restoring to its original, which in turn should dovetail into larger communities, localities, cities, and ultimately, the nation.
Enjoy, we must. Every living day is a reason to be cheerful, to Celebrate Life!

Happy Holidays!

































